Building Stronger Connections - How Email Marketing Delivers Results
Whether you’re an ecommerce business launching a new product or a local service provider who wants to drive more traffic to your website and store, email marketing can help achieve your goals. In fact, according to a recent study by Hubspot, 86% of consumers would like to receive promotional emails from the companies they do business with at least monthly (with 15% preferring weekly). It’s a fast, efficient and affordable way to announce sales or share company news.
When people give you their email address, they’re giving you permission to contact them directly. It’s also one of the few forms of marketing you own. Unlike social media, email allows you to reach your audience on their schedule. Plus, email can be delivered to multiple devices at once.
Having a regular presence in your subscribers’ inboxes helps build trust and loyalty. Especially if you’re sending useful, relevant content, your emails can be the most effective way to reach potential customers when they are thinking about buying your products or services.
Aside from being a great platform to promote your latest sale or offer, email is also the best channel for remarketing to previous customers. This is because email provides you with first-party data, making it easier to target your audience based on their purchase history and other behavior. Email can also be used to inform your audience about upcoming events, which could increase the likelihood of them making a reservation or purchase.
Another advantage of email is that it gives you the opportunity to direct your subscribers back to your website where they can find more information about the product or service they’re interested in. This can ultimately lead to increased website traffic and conversions.
If your email messaging is friendly and conversational, it can make people feel more familiar with your brand. This can also make your email feel less like a commercial and more like a helpful resource that’s worth their time to read. Emails can be a good way to remind your subscribers about items they left in their cart or offer them a discount code to encourage them to buy more.
Different subscribers require different approaches. That’s why email segmentation and personalization are crucial to an effective email marketing strategy. Emails that are more relevant to each subscriber tend to have higher open rates and click- through rates, resulting in better overall engagement.
Email can be a great tool to establish your brand as an industry expert. By regularly sharing insightful and educational content in your newsletter emails, you can build trust and credibility with your audience. For a small business such as Rejuvenate Therapeutic Massage, this has helped them convert more of their website visitors into customers.
If you don’t nurture your email list properly, it can quickly turn into an unsubscriber list. That’s why it’s important to use your email lists wisely and send targeted emails at the right time. It’s also a good idea to avoid too many emails in a short amount of time, as this can annoy your subscribers and cause them to unsubscribe.
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Rick Kemp is a marketing expert who has come from the world of classic packaged and has transitioned to technology marketing. He has experienced tremendous shifts in how brands effectively market and recognizes the power of online presence for not only big brands, but also for the little guy just trying to build a presence. Rick has spent a great deal of time and money searching for the best digital solutions to build a strong marketing presence. Now he focuses his time helping businesses find the best value solutions that get the biggest marketing bang for your hard-earned dollars.
RICK KEMP
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